Have you ever had this amazing idea to coordinate & put together a massive event with all the most amazing people you know & hold a space for 8 hours to just share all your knowledge?…for free?
Yeah, we did that today in the first ever Clubhouse Marathon Room I’ve ever hosted. (read more about Clubhouse here) So, here’s what you’re probably thinking:
- WTF why?
- How did you organize that?
- WTF how?
Why Did I put this Marathon Clubhouse Room together?
First, let me start with how i’ve recently been diving into Human Design. For any HD nerds like me out there I am a Projector (5/1) & I live to bring voices together. Even though my throat center is undefined, doesn’t mean I cant coordinate the knowledge & let those Man-Gen’s take over. 😉 Which is a grand assortment of what happened today & I loved it! I’m sharing more about my Human Design learning on the weekly newsletter…
What is a ‘Marathon Clubhouse Room’?
A Marathon room is a room that is ongoing – some people host them & keep ONE SINGULAR room open for 24 hours! For this one, we had it open from 9:30am – 6pm EST.The difference between a regular Clubhouse Room & a Marathon Room is that typically a ‘regular clubhouse room’ is only open from 1-3ish hours. sometimes they COULD go longer, but more often than not the average clubhouse room is about 1.5 hrs.
Why so long?
I opted for creating a marathon room because I had so many amazing experts that I wanted to include in one powerhouse room – so we split it up into mini-sessions & ran it throughout the day! Packing our listeners ears with immense knowledge & providing a safe space for learning + questions. If you want access to the notes (aka the ‘take 5’) from each mini-session, subscribe here:
How to organize a Marathon Clubhouse Room?
There was a lot of coordination with 12 moderators! But with the right coordination & structure we thrived! Here’s what I did to put this all together:
- Create a Google sheet to organize everyone’s availability. – I literally had each of the moderators go in & give their availability for the next 2 weeks, then I went in & blacked out dates that ABSOLUTELY did not work for people – those were not an option, then was able to narrow down specifically a day that worked for everyone. In this Sheet I also had them list out their information, instagram handles, job descriptions, etc.
- Create a communication Hub – for us this was Voxer PRIOR to the event so we could chat questions, share the documents, collaborate etc. THEN on Day Of, we switched over to Instagram for communication during the room as Voxer can sometimes cancel the sound coming through from clubhouse. Select a Communication hub that works for the entire group!
- Create a Notes Document with directions for resetting the room, introductions, & place to dump the notes (aka ‘take 5’) – having this mostly filled out really helped to support all the speakers throughout the day so we knew the flow from one session to the next & had a space to place the Take 5 notes. This took work off of MY plate as the coordinator & empowered them with the right places to put their info!
- Consistency – I opted to also have some branded Profile Picture templates for all the moderators so they could come & go throughout the day & the other moderators would be able to spot them easily.
- Promote Promote Promote! Promote it on Instagram, add it to your Clubhouse Bios, blog about it! etc!
Other things to note:
- Making sure that the entire moderator squad has a good grasp on how to use Clubhouse is key – or having someone available to monitor throughout the day to make sure the room doesn’t get closed on accident! You have to have an active moderator within the room to ensure that the room doesn’t close.
- You have to remind the room participants to ‘Pull to Refresh’ to send the Room back out to the hallway (aka the newsfeed of Clubhouse) – so that it shows up for others to join!
Would I recommend to YOU to host a Marathon Room on Clubhouse?
Without a doubt, YES.
First off, I really enjoyed putting all this together. As someone who has a podcast & coordinates hosting guests on the podcast, this felt rather similar. Just Live, & everyone attended at once. lol.You’re probably wondering how the attendance was throughout the day, & if it was worth it.
So I want to encourage you to follow me on a journey here – If i offered to you to hold the space with 4 people that stuck around & stayed put & took in all the information you were sharing for 8 hours, OR if I gave you the opportunity to share space with 400 people, each of which stayed for about 10 minutes each, which would you pick?
Without a doubt I would pick the 4.
I use Clubhouse for an opportunity to connect with truly interested audience. An audience that really is interested with what I have to say & the trainings I give on that platform. I use it for quality, not quantity. So in my mind, with the quality of transfer into my funnel from Clubhouse, I would highly recommend the Marathon room!It also builds a relationship with other leaders in your niche or adjacent niches – which in my mind is JUST as great as a hot lead. I’m all about building relationships that are symbiotic, & helping others succeed as well.
So what should you do a Marathon Clubhouse Room on?
Literally whatever you want. Think about what your ideal clients need or want to hear from you & see what you could put together! The sky is the limit!Some ideas could include:
- A Digital Summit
- A panel of experts with breakout sessions
- A panel of coaches with breakout hot seat sessions
- A ‘Conference’
- A paid training day (or Masterclass)! – you could host this in a private club (one where people must pay to be part & you only allow those that have purchased a ticket to be in! With the new payments feature on clubhouse -if you have it- that could be something interesting to toy around with!)
So what’s the next step in building my community from clubhouse?
I’ve been on Clubhouse since December 2020 & it’s been an integral part of my business strategy since for not only leads but referral partners too.Join the email list (the specific clubhouse segment is separate from my full email list) to get updates on Clubhouse upcoming events, & a round up of notes!