Clubhouse – the ins & outs for Entrepreneurs
The new kid on the Social Media Platforms block that’s causing ALL kinds of waves across competitor platforms (lookin at you Facebook & Instagram). If you’re an entrepreneur & want to learn more about Clubhouse and figure out if you should be using this platform, this article is for you.
Be sure to pin this for later! It’s a lot! PLUS, I’ll update it as needed. Follow me on Clubhouse here.
What is it
Clubhouse is drop in audio “a new type of social product based on voice [that] allows people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting new people around the world.”
Why should you care
Clubhouse is making BIG TIME waves in the online space. So much so that Instagram & Facebook are creating their own version of ‘Rooms’. It’s rumored that there’s been millions (if not billions) of dollars exchanged thanks to Clubhouse alone, & Clubhouse itself is valued at over 1 Billion Dollars.Personally, in my first week of using Clubhouse I was able to generate $1000 USD & within the first month of me being active on the platform I built a profile of over 1000 followers. This is BY FAR the fastest growth I’ve seen on any platform… Just by using my voice.If you need an invite, click here.As of the moment this blog was posted, Clubhouse is only available for those with Apple devices (while still in Beta).
Vocab info + the unspoken rules of Clubhouse
These are some words you’ll hear when Clubhouse is being talked about. Learn these terms to immediately feel like an O.G. user.
A room on clubhouse is similar to a group chat, or live podcast recording where the audience can interact with the speakers.
The Hallway in Clubhouse is your ‘newsfeed’ where you can see active Rooms that people are hosting that you could join! You can teach your Hallway what you want to see by swiping left on rooms you are NOT interested in.
You may hear this in active rooms, it stands for “Pull to Refresh”. Sometimes if new speakers come up on stage or someone is added as a Moderator, pulling the screen down to refresh will allow your view to refresh…
This is the ‘+’ sign when you are IN an active Room. You may hear the moderators ask you to ‘ping’ people into the room & that just means to invite someone that follows you to join the room you’re actively in.PRO TIP: You can actually type in keywords into the Ping search bar (example: ‘Mom’ or ‘CEO’) – think of things people might have in their bios. This helps you ping people in that have indicated they are interested in this topic! This helps avoid ‘spam-pinging’ people!
The people with the ✳️next to their names. These are your people running the rooms! If you love what they’re saying or the value they are providing here’s a few things you can do to continue the conversation or show them love: reach out on Instagram (DMs!), Follow them on Clubhouse & turn on the ✨ notifications for the rooms they speak in or host, lastly if they have the option, tip them! To tip a moderator, tap their profile picture then expand their bio, if they have the feature you should see it at the bottom of your screen in a button.
This is the TOP of the clubhouse Room where the Moderators & Speakers are located. You can Raise your Hand to ask to be added by the moderators to the stage so you can speak.In some rooms, pending on the moderators, you may be moved back to the audience after you speak/ask your question. This is common.
Raise your Hand
✋ If you have something to add to the discussion or a question to ask, tap this icon & it will ‘Raise your hand’ for the moderators to add you to the stage. From there you’ll be able to mute/unmute so you can talk/ask questions. Once a Moderator has accepted your raised hand, you’ll have to accept your spot on stage so be sure to watch for the green banner at the top to ask you if you’re ready. Then be ready to mute yourself.
When you are IN a Clubhouse Room, you’ll see the listeners in the room UNDER the speakers on the ‘Stage’.In some rooms you may experience the moderators moving you BACK to the audience after you’ve asked your question. This is typical, pending who the moderators are!
A Club is JUST like a Facebook Group. A Club is a collection of users on Clubhouse that are interested in the topics that the CLUB. You can host Rooms within a club
THIS IS NEW as of 4/5/21!! Clubhouse announced they will be rolling out this feature for accounts to beta test it. ALL users will have access to send $$ to those that have the feature, but only some will be able to turn this feature on as of now. Clubhouse is NOT taking ANY of the $ that is sent to users. This is integrated with Stripe. Stripe will be taking a % but that is just the standard online processing fee. Take note, this IS taxable.
Ok there’s a LOT of important information I can share about your Clubhouse Bio. The most important thing to know is that the first 80 characters are the MOST important. The reason for this is that when people tap your profile picture in a room, they are only shown about the first 3 lines of your profile. Let them know what you do & how they can work with you or something memorable about YOU!Then in the next sections, be sure to incorporate:
- readability features – emojis or bold/italic text/line breaks (P.S. emojis are searchable on Clubhouse, so be sure you use Emojis strategically. Ex: 🌈 =instagram, 🔥 =hustle, 📎 =small business. You can find all the emojis when you click the search bar or go to Interests)
- calls to action
- how to work with you
- how they can continue the discussion with you off of Clubhouse
- Optional: I even included a coupon JUST for my clubhouse crowd that allowed them to purchase courses/offers from me at a discounted rate. This was largely how I made the $1000 in one week.
BE SURE TO ALSO hook your Instagram & Twitter to your Clubhouse bio.
🎙 When you see the mic flashing on the photos of people on stage, this means they are clapping! Isn’t that cute?!
An unspoken rule is that when you are added to the stage after raising your hand that you immediately MUTE yourself. Clubhouse (at this time) does not have the automatic mute as you’ve been added to stage, so to ensure no feedback or loud noises while someone is speaking, be aware & be sure to mute yourself if you’ve raised your hand & have accepted your spot on stage.
How to do your bio
Struggling with what to put in your bio? It’s daunting because there’s SO MUCH SPACE for activities
But here’s the thing, that’s the beauty! It can be a plethora of things – a mini sales page, a notes page for a room you’re currently hosting, or a glorified instagram bio.
Create your own club, join all the clubs that interest you, host rooms in clubs. Engage with the founders of clubs! Clubs are a hot spot for collections of users with similar interests!If you’re reading this article you are most definitely an Entrepreneur that is DOWN to learn all the things — come join the Wildly You Collective Club on Clubhouse. We chat all kinds of things that will help entrepreneurs level up or get the ball rolling in their business. Essentially the club is the hot spot for anything & any training that will help you build a business that is Wildly You.
People have also been toying with utilizing clubs for Paid offers, & with the incorporation of Monetization on Clubhouse, I’m excited to see what comes to club utilization with that feature.
Join the email list for additional updates about upcoming Clubhouse rooms or updates!
How to use Clubhouse for your business
Any of the following could be used alongside a launch strategy, content strategy, or even supplemental support for your audience.
- Market Research
- Interest groups
- Q&A/Advice/Hot Seat Coaching
- Clubs for special offers from you
Some key things to note when you embark on hosting your own Clubhouse rooms:
Consistency is key.
I LOVE a weekly recurring room. Even if it’s the same topic, each week can bring up new topics, new questions, & new connections. If you’re nervous or unsure of how to get started with hosting your own rooms, a Weekly one is a great place to start! Pick your soapbox topic to host these rooms on so you can hold down the fort & rant/teach/add value even if no one raises a hand.
Don’t ignore the audience BUT ALSO don’t hyper focus on MAKING them participate.
Even if no one raises a hand doesn’t mean they’re NOT finding value. Remember that. See if you can ask leading questions or give the audience something to think about in their situations. You’ll be shocked to see how many people leave the room after it’s over & message you on IG or tell you in your next room how impactful that was for them.Create a Clubhouse room that is a safe space for learning, not force fed interaction. Clubhouse is the Introvert’s playground… remember that!
Moderate with Confidence & Clarity
OWN THAT ROOM! Be confident in leading the discussion & absolutely CLEAR in the topic & reiterating or connecting how tangents are related to the actual room topic.
Last, make sure people feel helped & BETTER than when they entered the room when it’s all over.
Be sure to join the email list so that you can keep up to date on upcoming rooms, updates, & tips all about Clubhouse! I also send out weekly Room Notes roundups!