By now we are all familiar with ‘Stories’ in the sense of Facebook and Instagram stories. They’re a great place to give a behind the scenes scoop on what you’re up to, share stories (ha!), and engage your audience in a deeper level.
So, when I got the email about Pinterest Story Pins, I knew I just HAD to get on it STAT.
PIN THIS POST so you can reference it later – especially if you don’t have the capability of Story Pins yet…
What are Story pins?
They’re not what you’re thinking when you think of stories as we know them so far – that little lit up ring around your Instagram profile picture indicating you’ve got new content… This isn’t the case on Pinterest when talking about their stories. Pinterest Story Pins are multiple page pins which you can swipe through
They’re available for everyone – if you’ve been invited at this point…
Examples of my story pins at the moment:…
- How to use Story Pins! https://www.pinterest.com/pin/63472675987397414/
- Faux Marble Table: https://www.pinterest.com/pin/63472675987148456/
- Course I have available: https://www.pinterest.com/pin/63472675987377204/
Why you should be using story pins
Story pins are a more engaging pin option that allows a user to interact with your pin, swiping through the images to get deeper into your story.
They also are getting INSANE reach right now.
We all know reach is important no matter what platform you’re on. If you can reach more people, your chances of converting into followers or clients is greater. The more people the greater the odds.
Review of Story Pins
I LOVE story pins and have actually been repurposing my Instagram story slides into Pinterest Story Pins! Holla at me for maximizing my content and time investment into showing up on platforms.
I LOVE the reach they get
I don’t love that I can’t add links to them… Pinterest, as we all know, is not so much a social platform but rather a search engine with the main goal of transporting users to fresh content by way of outbound links. Story Pins (for me, at this time) does not give me the option of adding a link to my story pin.
BUT… I’ve noticed that accounts that are UK based have the ability to add LINKS to theirs! So, US peeps, stay tuned… we can always go back and edit our story pins.
So how do you make a story pin?
look at this STORY PIN teaching you how to create a Story Pin… it’s like pinterest inception lol…
- From Mobile Pinterest app
- Tap the ‘+’ in the middle of the bottom of your app
- Select ‘add story pin’
- Select the type of story pin you wish to make: Recipe, Crafts + DIY, something else)
- Then select your graphics you wish to upload from your photo album (I like using canva Instagram Story template size for these graphics – to save time I typically put all the text I wish to be on my story pin graphics on them via canva rather than typing them into Pinterest when creating the story pin)
- Add Tags – aka keywords you’d like your story pin to show up within.
- Publish! (Be sure to save to a board that it is most relevant with FIRST)
Something to note, if you use Tailwind – Story Pins are not available for repinning or adding to Tailwind at the time of this post being published (May 2020).
Want additional details about how to ROCK Pinterest for your Business? Check out my Pinterest Playbook today:
Hi! Thank you for sharing! Hey, I had Pinterest Story Pins and used it several times and then it disappeared. Any idea what happened?
Hey Tanya! First off, thank you so much for reading this post! I’m so sorry to hear you HAD Story Pins and now they are not there anymore. I have a friend in the UK that this happened to as well (apparently pinterest took them away in the UK). Where are you located?
Hi! I’m in the USA 🙂
This may not resolve your problem, but it is a start… check out this link and if you can ‘apply’ for story pins again, try that. If not, reach out to Pinterest support and ask them! I hope it’s a glitch and that it’s not slowly going away for the US… https://help.pinterest.com/en/business/article/story-pins