I know you know your trees. You’re a foiliage and forestry MASTER, right?! lol… probably not, but you know enough about Christmas trees to know that ‘evergreen’ means always fresh, always green… That’s exactly what this content is for you.

so fresh. so green.

Evergreen Content

Evergreen content is content that is READY TO GO! It’s the BFF that has your back when maybe you were slammed with client work this week and you need SOMETHING-ANYTHING to post. Well, here comes Suzie, she’s ole reliable and ready to STILL GIVE VALUE to your audience… Even if they’ve already consumed her content. It’s still relevant. Reliable. Helpful.

Just like Amelia (^) with her favorite toy… a cat toy. She doesn’t care that the content is for the cat. She still wants it cuz it’s relevant to her. It’s crinkly, shiny, fits in her hand. Fills all her needs at that moment… so she wants to ‘consume’ the item and play with it, engage with it… See? This is the same for creating your social media content. Create the ‘cat toys!’… Is that comparison reaching? Maybe, but she’s cute so you let it work. lol

Evergreen Content retains relevance, is not time sensitive, and continues to drive traffic to your {insert endgame here}.  Having evergreen content is the easiest way to continue to share your brand, without being stressed! That stress free life is what we are ALL about, amiright?!

So, in a nutshell, to create ‘Evergreen’ content, when possible, leave out details that will quickly date your posts or render them completely irrelevant in a short time frame.

EXAMPLES:

• 5 Tips for staging your home to sell in 2020
• How to grow your Instagram in 2019

Both of these titles still hold value without the date quantifiers. (IG one might be out dated DEPENDING on your stance for growth… if it’s like mine, that ish is never outdated *wink*)

The greatest benefit of evergreen content is that it is most likely to be shared on social media, meaning more eyes on your page, greater positioning, and generating new leads to your website or blog.

When creating evergreen posts, think about the search terms and phrases that a reader may use to seek information.

How to find Evergreen Content Ideas for your Niche

• Utilize websites like askthepublic.com
• Open a Google Chrome Incognito browser and start typing your search – Incognito removes the search autogenerate bias from your search history
• Utilize Pinterest Trends to research trending topics
• Poll your audience and ask what FAQs they have – USE THEIR VERBIAGE.

80% evergreen is a great guideline.

What is MY evergreen content?

• Tips and tricks
• Moodboards
• DIY Tutorials
• Reviews
• Quotes
• Re-Grams from other accounts (make sure to credit!)
• About You
• FAQ’s

How to come up 3 months worth of evergreen content (posting 3x/week):

• Whip out your buckets of topics! (5-6)
• Create 5 post ideas for each topic
• Create captions for each post
• Create the media/image necessary for post

BOOM! 30 posts ready.  & If you subscribe to the method of thinking like we have been lately – RE: posting less = more, investing in quality content over quantity and showing up actively, daily in smaller, more raw modes (like stories), You’ve positioned yourself for MONTHS worth of content! I like to store mine in my Trello Template for content organization. You can download yours here.

Now add in 20% (6) trending relevant seasonal content and your social media content is organized and ready to post for the next month. You can easily search national ‘day’ calendars or upcoming events in your own life you’d like to share with your audience.

How do you plan to utilize Evergreen Content in your marketing & social media efforts?

Join the discussion in the ‘DL’ (my free facebook group) & on instagram @sydneydelucchi!