YouTube is the perfect website to visit when you’re bored and in need of quick entertainment, tutorials, and/or unboxings- before you know it, you’ll have fallen down the never-ending rabbit hole of videos you never realized you needed to see. But, YouTube also happens to be one of the largest, most popular search engines, which makes it important to supply content to its valuable platform.
It just so happens that my friend and co-owner of Syd & Michelle Social Management, Michelle DiGia, runs a successful YouTube channel where she shares her collection of platform heels with the world – her determination and hard work has managed to help her accumulate over 6,000 subscribers and over 1 million total views. It’s understandable that first starting a YouTube channel can be a huge challenge, and at times, it can even be a little disheartening, but fortunately, Michelle has taken the time to share her top 5 tips on how to reach YouTube success and help you answer some questions of how to handle being a YouTube beginner.
1. Know your topic and do your research.
Do you want to focus on Beauty? Fashion? Comedy? Vlogging? The possibilities are literally endless- there’s an audience for everything on YouTube, but no matter which topic you choose to run with, it’s essential to get to know it inside and out. Research what’s engaging with audiences and research what it isn’t, ask yourself why these things are getting the views and cater to them.
2. Plan Ahead.
Unlike other social media venues, YouTube involves a lot of time dedicated to planning ahead. When people visit your channel, their first impression is going to be made based off of your landing page, your thumbnails, titles, and overall content, so take time to plan your channel out to make this first impression a positive one. Along with this, batching is an important part of planning ahead. When you start filming videos, get photos scheduled to be posted along with your newest video, this way you don’t have to worry about running out of content to supply.
3. Consistency is key
What days are you going live? What days are you planning to post new videos? Find a posting schedule that works for you and stick with it. Think about it, it’s like having a favorite TV show- you know the day of the week and the time that it comes on, and that time never changes. Your audience wants to know that they can count on you to post at a specific and consistent time, they want to know what they can expect from you.
4. Know your audience
The audience that you expect to watch your videos may turn out to be nothing like you imagined and that is okay. No matter who is watching, embrace them and supply them the content that they want to see, all within your boundaries. Engage with your audience, get them connecting with you and be a person that they enjoy connecting with.
5. Enjoy what you do
Look past the inevitable negative comments and focus in on a strong support group (your tribe) within your YouTube community. Look to your supporters to remind yourself why you started YouTube and why you want to keep pushing through.
Now who’s your tribe? Comment below and let us know all about your tribe!
See the full video here: https://www.facebook.com/sydandmichelle/videos/168487087212255/?hc_location=ufi