If you are a business that isn’t on Social Media, do you really even exist?
In today’s world, being a modern business (or brand) requires that you have at least 2 social channels to stay connected to your potential and current customers – customers desire the immediate connection & engagement with their favorite businesses/brands. But, how do you know if you’re doing Social right? How can you be sure you are upholding your brand, your why, and reaching your target audience on ALL your accounts?
It’s actually pretty simple:
It’s called a Social Media Audit. You run a Social Media Audit on all your accounts, you see what you do great, what may need improvement, and make your way to being a social media badass! We know, anything followed by “Audit” sounds *super* fun, right? Don’t worry, you won’t need a calculator or even Excel to complete this kind of Audit (unless excel gets you all kinds of excited). All you’ll need is a notebook, pencil/pen/highlighter, your laptop, and our Social Media Audit workbook.
We searched high and low for the BEST workbook out there… low and behold, NOTHING great existed… So what did we do? MADE. OUR. OWN. In our Social Media Audit workbook we dive DEEP into how to conduct an audit on your social accounts to be sure you are representing EVERYTHING you stand for – including your main goals for your brand, your why, and speaking directly to your target audience.
Audit. Because you can’t just post all ‘willy nilly’.
Our Social Media Mastermind group got their hands on this workbook for FREE (the first of many we will be rolling out to them) and the feedback is amazing! They are loving the prompts and the insight this workbook provides for their accounts. Admittedly, sometimes the feedback they get from the guidance of the workbook isn’t want they want to hear, but rather what they NEED to hear to move their businesses forward and reach their target audience, aka Tribe! (Check out a little sneak peak into how our Masterminders are utilizing their worksheets already)
PS – You can still join the Mastermind if you want all the best of the best social media information!
What’s in the Social Media Audit Workbook?
We have had great success with the clients in our Social Media Mastermind Group (you can see info on the Mastermind here) and we want you to have the same success!!
What we cover in our 7 page audit workbook:
1. Checks/Balance system of how to tell if you brand or business is doing social right
3. Facebook Page/Personal
8. Our top recommendations for Apps
Not only do we guide you through the audit process in our 7 page workbook, we help you realize your strengths, weaknesses, give you tips on action items to get started on, and overall set you up with a strong foundation to get your accounts up and running. We connect the dots from the ground up, which is a large premise as to why we have started our Social Media Mastermind group off with an audit right out of the gates. Can you think of a bad social habit you have of the top of your head? I’m sure you can, we all can if we think hard enough. Wouldn’t it be so amazing to know, acknowledge, and have a strategy in place to combat that habit ahead of time? Of course it would be. Think of what you would do with remembering the strengths you have on social, too! Accentuating the strengths and learning how to improve on the weaknesses… This Social Media Audit workbook is the guide you absolutely need to get your hands on. The information you will discover is invaluable.
Choose between the Workbook Download Only OR couple the workbook download with a Strategy Session with us where we go over the results of your audit and help you make sense of all the information! Bonus: your selection of Workbook Download + Strategy Session comes to you at a special bundled price point!
Utilizing the Social Media Audit Workbook in conjunction with a strong basis for Social Media, is key to building your brand and reaching your target audience, no matter what platform you use. Read more about how to Rock Social Media like a badass here. So what are you waiting for? All the resources you need to start is right here!
Don’t forget to follow us on Social Media for updates on social tips and get alerts when we upload new workbooks/etc! Instagram, Facebook, Twitter, Email List.
Have Social Media Questions? Want to pick our brains? Comment below or send us an email at firstname.lastname@example.org.
Such a solid and informative read. Greatly appreciate it!
SO glad you enjoyed it! 🙂
Bryan Carey says
Social media is far too important to ignore. I am often surprised at the number of small businesses that fail to take it seriously. This audit plan is a good way to see if a business is up to snuff.
There are far too many that don’t take it seriously! So glad you appreciate social for business and our audit! When was the last time you audited your accounts?
Rawlings sunday says
Concise with great content . Very helpful to grow the presence of your business in social media. Thanks for sharing this great post